http://www.nytimes.com/2011/10/13/fashion/makeup-makes-women-appear-more-competent-study.html?_r=1&src=me&ref=general
A study paid for by Procter and Gamble discovered that women wearing make-up were deemed more competent. In other news, a study paid for by Charlie Sheen discovered that dating Charlie Sheen makes women appear more competent.